Listing an Apartment BuildingA guide by Shaya Lowenstein, Lyon Stahl Investment Real Estate Call (323) 944-2221

For owners choosing who will sell their apartment building

The listing agreement, read one term at a time

A listing agreement hires a broker and sets what you will owe and when. Read the listing type, the end date and the commission trigger first, then the protection period, exclusions, marketing plan and cancellation terms, and change what does not suit you before you sign.

On this page
  1. Who signs, and what is being sold
  2. The type of listing and its term
  3. List price and the commission clause
  4. The protection period and exclusions
  5. Marketing, the MLS and confidentiality
  6. Duties, disclosures and dual agency
  7. Cancellation and disputes
  • A listing agreement is the contract that hires a broker to sell your building. California will not enforce an unwritten one, and the licensee must give you a copy.
  • Read the type of listing, the end date and the commission clause first, because together they decide when you owe money.
  • The protection period, exclusions, marketing plan and cancellation terms are where a printed form is most worth changing.
  • If you plan to rely on something, such as an MLS instruction or a limit on dual agency, it belongs in the agreement itself.

A listing agreement for an apartment building is a short contract with long consequences. Read it in the order the printed form runs, from the parties at the top to the dispute clause at the end, and mark every blank you would change before you sign.

Who signs, and what is being sold

Start with the first lines, because mistakes there are the hardest to fix later.

  • Everyone who must sign a deed should sign the listing, or someone with written authority for them. For an LLC that is a manager or member with authority under the operating agreement, and for a trust it is the trustee or trustees. A listing signed by one co-owner when two are on title invites a dispute.
  • The agreement should name the brokerage as well as the agent. Under Business and Professions Code section 10137, a salesperson may accept compensation only from the broker they are licensed under, so the commission you promise is paid to that brokerage.
  • The property description should give the address, the assessor's parcel number, and every parcel in the sale. If two lots or a parking lot across the alley go with the building, list them.

The law frames the rest of the document. Civil Code section 1624 makes an agreement to pay a broker for selling real estate invalid unless it is in writing and signed. Under Civil Code section 2079.14, the listing agent must hand you the agency disclosure form before you sign. And section 10142 of the Business and Professions Code has the licensee deliver your copy as soon as reasonably practicable afterward.

The type of listing and its term

The form will name one of the three listing types, an exclusive right to sell, an exclusive agency or an open listing, and that choice decides who can sell the building and whether you owe a commission when a buyer finds you on their own.

Then find the dates. An exclusive listing should state when it begins and when it ends. Section 10176 of the Business and Professions Code lets the Real Estate Commissioner discipline a licensee who claims a commission under an exclusive agreement with no definite, specified date of final and complete termination. So strike "until sold," and strike any automatic renewal that has no end.

What length to accept is a judgment call, and the marketing plan is the thing to match it to. A term too short for the plan to run pushes you into an extension. A term far longer than the plan leaves you tied to a broker who has stopped working. Put any extension in a new signed writing.

List price and the commission clause

The list price is your decision, and the agreement should say that price changes need your written approval. Ask the broker to put the reasoning behind the number in writing, too.

Read the commission clause slowest of all, and look for each of these:

  1. The amount. A flat fee, a percentage, or a sliding scale that changes with price. There is no rate set by law.
  2. The trigger. Some forms say the fee is earned when escrow closes. Others say it is earned when a buyer signs a contract, or when the broker produces a buyer ready and willing to buy on your listed terms. Those triggers part ways when a deal falls apart, so know which one your form uses.
  3. The failed deal. What you owe if the buyer defaults, and whether the broker shares in a forfeited deposit.
  4. The buyer's side. Whether you will offer compensation to a broker who brings the buyer, and how much. Since August 17, 2024, NAR's settlement rules prohibit those offers on the MLS, but a seller may still make one, and with your approval the broker can share it through flyers, emails and similar channels, according to NAR's guidance.

The protection period and exclusions

Find the protection period, sometimes called a safety clause. If the building sells after the listing ends to a buyer the broker introduced during it, the commission is still owed. The clause is fair in principle, since it stops an owner from waiting out a listing to avoid the fee, and dangerous if it is vague.

  • Negotiate the length, and tie it to named buyers. Ask the broker to deliver a written list of the buyers it claims under the clause within a few days of the listing ending.
  • Read what happens if you list with a new broker during the protection period, so you cannot end up owing two commissions on one sale.
  • Write exclusions in by name. A neighbor who has asked about buying, a partner, a tenant, or a buyer you met before the listing can be carved out, or given a reduced fee, if the agreement says so.

Marketing, the MLS and confidentiality

Attach the marketing plan to the agreement itself. A promise made in a meeting does not survive a disagreement, and a written plan gives you something concrete to point to when the listing is not moving.

If you want the building kept off the MLS or held back from public websites for a while, put that instruction in the agreement, and expect to sign a separate disclosure too. Under the policy NAR adopted in March 2025, a seller who delays public marketing, or directs an office exclusive listing, signs a disclosure giving informed consent to waive the benefits of immediate public marketing. Each MLS sets its own version. CRMLS, the California Regional MLS, said in 2025 that it would not adopt the delayed marketing option, and pointed brokers instead to its Coming Soon status and to office-level opt-outs from IDX and syndication, the feeds that carry listings to public websites. These rules move. Ask the broker which MLS will carry the listing and what it allows today, and keep the answer in writing. Whether a quiet sale is worth what it gives up is a decision of its own.

Confidentiality belongs in the agreement as well. If you want buyers to sign a confidentiality agreement before they see the rent roll, or tours kept away from certain units, write it in. Civil Code section 1954, the entry statute, lets you bring buyers into a unit once the tenant has had reasonable notice, and treats 24 hours as presumptively reasonable, but how your tenants are told about the sale is yours to direct.

Duties, disclosures and dual agency

Printed forms can include promises from you, such as that you have authority to sell, that you will tell the broker about known defects, and that you will cooperate with showings. Each of those is a commitment you are making in writing.

The agreement is also the place to settle dual agency. Civil Code section 2079.13 defines a dual agent as one acting for both sides, directly or through a salesperson or broker associate, and section 2079.21 bars a dual agent from revealing your confidential information, such as a willingness to take less than the list price, without your express permission. The disclosure form adds that an agent can act for both sides only with the knowledge and consent of both, so the decision is yours. If you will allow dual agency, set its terms now. If you will not, write that down. Whatever you decide, your agent must confirm its role in the purchase contract under section 2079.17.

Cancellation and disputes

Find the clause that says how the listing can end early. Can you cancel if the broker misses a step in the marketing plan? Is there a fee to withdraw? Does a canceled listing still carry a protection period? A form that lets the broker walk away but not you is worth changing.

Then read the dispute terms, meaning mediation, arbitration, who pays attorney fees, and which law applies. They decide what a disagreement costs you. Shaya is not an attorney, so have a real estate attorney review those clauses, and the rest of the agreement, before your signature goes on it.

Questions about listing

When is a commission earned under a listing agreement?

The agreement sets the moment, and printed forms differ on it. Some tie it to the close of escrow, and others to a signed purchase contract or to the broker producing a buyer ready to buy on your listed terms. Choose the version you want and negotiate for it before you sign.

Does a listing agreement have to be in writing in California?

Yes. Under Civil Code section 1624, a promise to pay a broker for selling real estate is invalid unless it, or a note or memorandum of it, is in writing and signed by the person who would owe the money.

Can a listing agreement last until the building sells?

Not if it is exclusive. A broker who claims a commission under an exclusive listing with no definite end date can be disciplined under Business and Professions Code section 10176, so an exclusive agreement should name the day it ends.

Can I keep my apartment building off the MLS?

You can ask, and the MLS decides how. NAR's 2025 policy requires your signed disclosure for a delayed marketing or office exclusive listing, each MLS writes its own version, and CRMLS said in 2025 that it would not adopt the delay option. Ask which MLS your listing goes into and what it allows now, and get the answer in writing.

Can I exclude a buyer I already know from the listing?

Yes, if the broker agrees and it goes in writing. An exclusion names a buyer whose purchase would carry a smaller commission or none at all, and a promise to exclude someone that never made it into the agreement will not protect you.

No obligation

Talk to Shaya about listing your building

Tell Shaya about the building and what you want from a listing. He will reply by phone or email with answers to your questions and an outline of how he would run the sale.

Rather talk now? Call or text (323) 944-2221Or email shaya@lyonstahl.com
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Shaya Lowenstein

About Shaya Lowenstein

Multifamily Real Estate Advisor · Lyon Stahl Investment Real Estate · CA DRE #01942326

Shaya Lowenstein has worked in real estate since 2011, across brokerage, operations and development. His practice is apartment buildings and land in Southern California: repositioning and value-add work, land use and zoning analysis, and long-range planning for owners, investors and developers.

Shaya is a licensed real estate agent. He is not an attorney or a tax advisor, and nothing on this site is legal or tax advice. When a decision turns on the law or on your taxes, talk to a California attorney or a CPA.

830 S Pacific Coast Hwy, Suite D-200, El Segundo, CA 90245(323) 944-2221shaya@lyonstahl.com